In the realm of unconventional and daring public performances, flash mobs have been a source of awe and entertainment for years. While flash mobs typically involve spontaneous, choreographed gatherings in public spaces, two remarkable events, TNT’s “Push to Add Drama” and Trumer’s “Push to Add Trumer,” have taken the flash mob concept to new heights, fusing creativity, humor, and surprise in unforgettable ways. In this article, we delve into these extraordinary performances and their unique relation to the world of flash mobs.
TNT’s “Push to Add Drama”
In 2012, TNT, the Belgian TV channel, embarked on a viral marketing campaign that would take the world by storm. The campaign, aptly titled “Push to Add Drama,” was inspired by the idea of bringing a cinematic experience to real-life streets. A large red button was placed in the middle of a quiet Belgian town square, accompanied by a sign that encouraged passersby to “Push to Add Drama.” What happened next was a spectacular display of orchestrated chaos.
As unsuspecting pedestrians pressed the red button, they were met with a series of unexpected events. An ambulance raced into the square, followed by paramedics, a police car, and even a mob of bikers causing havoc. The onlookers were thrust into an adrenaline-pumping, Hollywood-style spectacle, complete with explosions, chaos, and, of course, drama. The entire event was brilliantly captured and broadcasted, quickly going viral and capturing the world’s attention.
Trumer’s “Push to Add Trumer”
Inspired by TNT’s audacious campaign, Trumer, an Austrian brewery, decided to create its own unique twist on the concept. In 2013, they unveiled “Push to Add Trumer,” a performance art piece that seamlessly blended humor, beer culture, and interactive theater. In the heart of San Francisco, a seemingly ordinary keg was placed on a street corner, adorned with a sign that read, “Push to Add Trumer.”
As curious pedestrians couldn’t resist pushing the button, they were greeted by a lively band, dancing waitstaff, and joyful revelry. Beer glasses were filled, and a spontaneous street party erupted. The event not only celebrated the brand but also added an element of surprise and delight to the urban landscape, much like a flash mob.
The Relation to Flash Mobs
Both TNT’s “Push to Add Drama” and Trumer’s “Push to Add Trumer” share a profound connection to the world of flash mobs. While traditional flash mobs focus on choreographed dance or performance, these events introduced an element of unpredictability and surprise. They engaged unsuspecting participants and transformed everyday spaces into captivating spectacles.
TNT’s “Push to Add Drama” and Trumer’s “Push to Add Trumer” pushed the boundaries of what a flash mob-inspired performance could be. They seamlessly combined humor, entertainment, and surprise to create unforgettable moments in public spaces. These events not only captivated audiences but also demonstrated the enduring appeal of flash mob-inspired experiences. As the world continues to evolve, we can expect to see more innovative and boundary-pushing performances that build upon the foundations of flash mobs, captivating and engaging audiences in entirely new ways.
